Jeff Urdan is the Chief Operating Officer of swyMed Incorporated. He is responsible for existing customer relationship management, infrastructure and US legal, finance and compliance. Jeff brings more than 30 years of sales, marketing, consulting and general management experience to swyMed. He was previously part of the leadership team of Crystal Steel and Immequire, two closely held companies, and was a management consultant focused on technology strategy for Booz Allen (now the Strategy& division of Price Waterhouse Coopers), and an Operations Consultant for Arthur Andersen. He began his career in sales and marketing at Oracle. Mr. Urdan holds a degree with distinction in Economics and Political Science from Stanford University and an MBA from the Kellogg School of Management at Northwestern University where he was an F.C. Austin Scholar.