Most talk of telemedicine centers around doctor’s offices, medical facilities, and hospitals, but another segment is drawing increased attention—and unease. Direct-to-consumer telemedicine, in which a telemedicine company links a health care provider with a patient upon the patient’s request, perhaps through a smartphone app or in a supermarket with a private kiosk, has been rising in popularity due to the clear benefits offered by the modality. However, a recent editorial in JAMA brings up serious concerns about the quality of care being provided to these patients via DTC telemedicine. Read more